
                  Temecula Winery First to Win Statewide Award
                TEMECULA, 
                  Calif., July 16, 2008 (PRIME NEWSWIRE) -- For the first 
                  time in more than 150 years, a Temecula winery was judged the 
                  best in the state at the California State Fair.
                South 
                  Coast Winery, which opened its doors just five years ago, won 
                  the fair's Golden Bear Winery trophy, which goes to the winery 
                  that wins the most medals and awards at the prestigious wine 
                  competition.
                South 
                  Coast beat out more than 640 other wineries to capture the trophy, 
                  which in the past has gone to such well-known wineries as Kendall-Jackson 
                  and Geyser Peak.
                The 
                  Temecula winery won seven gold medals, 13 silver medals, four 
                  bronze medals, 12 Best of Class honors and one Best of Region 
                  award. Twenty-three of the 36 wines South Coast entered won 
                  a medal.
                "We 
                  have been working very hard to make the best wines we can make," 
                  said Jim Carter, South Coast owner. "This is probably the 
                  greatest recognition that can come to growers and winemakers 
                  in the Temecula Valley area and Riverside County."
                Over 
                  the past decade, Temecula wineries and growers have taken dramatic 
                  steps to improve the quality of their grapes and wine.
                "This 
                  is not an isolated event," said Ray Falkner, president 
                  of the Temecula Valley Winegrowers Associations, which represents 
                  more than 65 growers and vintners. "This year Temecula 
                  Valley wineries have won a disproportionate number of awards 
                  and medals even though we are considered a small winemaking 
                  region."
                Wines 
                  from Temecula so far this year received 35 Double Gold and Best 
                  of Class awards in about 10 competitions. Double Gold requires 
                  unanimous approval from a panel of four judges and Best of Class 
                  reflects superiority, typically in a price category.
                More 
                  importantly, Temecula wines in 2008 are receiving recognition 
                  in double-blind wine competitions with participants from all 
                  over the United States and the world. Neither the judges nor 
                  the presenters know the identity of the wine they taste.
                Temecula's 
                  medal count is even more impressive given the quality of the 
                  wines entered and the caliber of judges, many who come from 
                  all over the country.
                The 
                  Temecula Valley is the premiere winemaking region in Southern 
                  California. Over the last decade, the number of wineries in 
                  Temecula's Wine Country has doubled and more new wineries are 
                  in the planning stages. More importantly, the area's reputation 
                  for making fine wine is on the rise as local wines continue 
                  to win major awards at wine competitions that include well-known 
                  domestic and international brands.
                For 
                  more information, call the Temecula Valley Winegrowers Association 
                  at 801-800-WINE or visit www.temeculawines.org.